DreamHack
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11th February 2023
Brand: DreamHack Beyond
Executed North American social media strategy for the launch of DreamHack Beyond, a global video game and music event hybrid #DHBeyond.
Achieved 1.7M viewing hours of streamed DreamHack Beyond content, 1.9M Twitter engagements, and 45,000 event registrations.
Created all social media copy and custom graphics to align with the voice of the brand and gaming community.